Technology has always played a part in helping businesses work efficiently. From typewriters and filing cabinets to computers and email, every tool has served one purpose: to make everyday tasks simpler. ChatGPT is just another addition to that long line of useful tools.

I’ve started using it to support my work, particularly when I’m planning content, drafting emails, or organising information. It’s quick, practical and keeps things moving when time is tight. But, like any tool, it only becomes effective when it’s guided properly.

It Helps Organise Thoughts

ChatGPT can take rough notes and turn them into a clear message. It can outline a blog post, suggest headings, and tidy up wording. Instead of staring at a blank page, I start with structure — and that makes getting ideas out much easier.

Human Judgement Still Leads the Way

Even though it can suggest wording, it doesn’t understand my customers, local business needs, or the value of experience earned over the years. That part can never come from a machine. So I treat its suggestions the way you’d treat advice from an eager assistant: helpful, but not final.

Every message, every post, every decision still needs a human eye.

A Tool, Not a Replacement

Good businesses aren’t built on shortcuts. They’re built on trust, common sense, and doing things properly. ChatGPT can support the process, but it can’t replace the thinking behind it. Used wisely, it simply helps keep things organised and saves time.

The Best Results Come From Balance

Technology works best when it supports real judgement. With a clear brief, the right direction and proper oversight, tools like ChatGPT can be extremely useful. But it’s our experience that gives meaning to what it produces.

In other words:

I use ChatGPT to prepare ideas, not to make decisions.