Business broadband is often sold on speed, scale, and future-proofing. Faster is better. Bigger numbers look reassuring. But in reality, many businesses are paying for broadband they simply don’t need — and not getting the reliability or support they actually do.

After years of looking after local businesses, one thing is clear: over-specification is just as wasteful as under-specification.

When “More” Isn’t Better

It’s not uncommon to see small offices, shops, or professional practices paying for:

• Gigabit speeds they’ll never use
• Expensive leased-line alternatives when fibre broadband would do the job perfectly
• Business bundles loaded with features no one has ever asked for

The question shouldn’t be “What’s the fastest connection available?”
It should be “What does this business genuinely need to operate properly?”

What Actually Matters for Most Businesses

For many day-to-day operations, the essentials are straightforward:

• Consistent performance, not headline speed
• Enough upload capacity for cloud services, backups, and calls
• Reliable VoIP quality for phone systems and Teams calls
• Quick fault resolution when something goes wrong

A 900Mb or 1Gb connection sounds impressive — but if you’re a five-person office sending emails, using accounting software, and making calls, you may never touch a fraction of that capacity.

The Cost of Paying for the Wrong Thing

Overspending on broadband doesn’t just affect your monthly bill. It often comes with:

• Long contracts that are hard to exit
• Complicated support chains when issues arise
• Equipment and services locked in whether you use them or not

Meanwhile, the things that actually cause frustration — drop-outs, poor Wi-Fi, call quality issues — often remain unresolved because the underlying setup hasn’t been looked at properly.

Right-Sizing Beats Up-Selling

Good broadband advice should feel more like tailoring than selling.

That means asking questions such as:

• How many people actually work here?
• What systems are used every day?
• Are phone calls or video meetings business-critical?
• Does anyone work remotely or from home?
• What happens if the connection fails for an hour?

Often, the answer isn’t “upgrade everything” — it’s choose the right product and configure it properly.

A Sensible, Traditional Approach

Broadband should be treated like any other utility: dependable, fairly priced, and suited to the job in hand.

Pay for what you need.
Make sure it works.
Know who to call when it doesn’t.

That approach has served businesses well for decades — and it still does.

Final Thought

If you’re not entirely sure why you’re paying for your current business broadband, or whether it’s actually the right fit, it’s probably worth a conversation.

Sometimes the best saving isn’t switching supplier — it’s stopping paying for things you don’t need in the first place.

If you’d like an honest review of your current setup, speak to me, Rod Walker, on 01482 291292 or email rod@ktgl.co.uk. I’ll tell you plainly whether you’re over-paying, under-protected, or right where you should be.

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