Dedicated Internet Access (DIA) is often sold as the ultimate business connection. It offers guaranteed, uncontended bandwidth and formal service levels, which sounds reassuring. But for many businesses, it’s more than they actually need.

DIA provides a private connection from your premises back to the provider’s network, so performance stays consistent even at busy times. It’s reliable and predictable, but it comes at a much higher cost than modern business FTTP.

DIA usually makes sense where downtime simply isn’t acceptable, where teams rely heavily on real-time or hosted systems, where large volumes of data are uploaded continuously, or where a site supports other offices, remote workers, or multiple phone systems. In those situations, the guarantees can be worth paying for.

For many small and medium-sized businesses, a properly specified FTTP service will comfortably handle email, cloud applications, and VoIP. In practice, two diverse connections for resilience often provide better protection than a single expensive dedicated circuit.

The real question isn’t whether DIA sounds impressive, but what actually happens to your business if the internet becomes unreliable for an hour. Answer that honestly and the right solution usually becomes clear.

If you’re considering Dedicated Internet Access, or paying a premium already and want to be sure it’s justified, I’m happy to give you a straight, no-nonsense view. I’ll look at how your business actually uses its connection and recommend what makes sense — not what’s most expensive.
📧 rod@ktgl.co.uk | 📞 07971 317861

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