January is always a useful month for reflection. After the rush of December, it’s often when customers take stock of what’s working, what isn’t, and what they want to improve going into the year ahead. Conversations this month have highlighted some clear and recurring themes.

Reliability remains the top priority. Speed still matters, but customers are far more concerned about connections that stay up consistently throughout the day. Brief drop-outs or high latency cause real disruption, particularly for those working remotely or relying on cloud systems.

Upload performance is being noticed more than ever. Video calls, file sharing, cloud backups and CCTV systems all rely heavily on stable upload speeds. Many customers are surprised to learn that their existing connection was never designed with this level of upstream use in mind.

Wi-Fi is still a major pain point. In many cases the broadband itself is performing well, but coverage around the building isn’t. Larger homes, older properties and growing offices often need more than a single router to deliver reliable coverage everywhere it’s needed.

There’s also a growing awareness of resilience. More customers are asking what happens when their connection goes down and what options exist to keep phones and internet running. Secondary connections and sensible failover are no longer niche discussions.

Finally, customers want clarity. They value straightforward explanations, honest advice and solutions that match how they actually work or live, rather than generic packages chosen from a price list.

January’s conversations have reinforced an important point: good connectivity isn’t about chasing the biggest numbers — it’s about reliability, suitability and peace of mind.

Rod Walker
📞 01482 291292
✉️ rod@ktgl.co.uk

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